frankieb

About Me: F R A N K B O R Z I L L E R I 1608 W. Catalpa Dr., #3, Anaheim, CA 92801 • 714-553-0777 • LinkedIn Public Profile: http://www.linkedin.com/pub/8/597/75b SUMMARY Award winning writer with strong conceptual, research, troubleshooting and problem solving skills. Can quickly translate features into tight, benefits-driven copy. Marketing/advertising experience includes copywriting, creative positioning, branding, new promotion development, budgeting and talent casting. Has trained, mentored and supervised copywriters in both print and broadcast writing. TOP QUALITIES Referenced from LinkedIn Recommendations: Expert, Great Results, Personable, Creative, Good Value, High Integrity, On Time CLIENTS Comprehensive background includes a wide-range of industries including: General Healthcare, High Tech Software & Devices, Business-To-Business, Consumer, Industrial, Retail and Sports. Former clients include Suzuki, NBA Clippers, Le Meridien Hotels & Resorts/Irvine and Bell & Howell. PROJECT DEVELOPMENT & MANAGEMENT Ad Campaigns, Advertorials, Collateral, Discographys, Direct Response Letters, Free Standing Inserts, Newsletters, New Product Introductions, Press Releases, Promotional Materials, Radio, Telemarketing Scripts, Sales Promotions, Trade Brochures, Radio, Video, TV, Yellow Page Ads, Web Site Content & Creation, and more. SPECIAL EXPERTISE Heavyweight radio background includes hundreds of radio commercials: Talent Casting, Sound Effects Usage, Commercial Production, Post-Production Management, Script Writing and Editing. MOST RECENT EXPERIENCE Practice Builders Organization (An Ascend Media Company), Orange, CA 1991 to 8/2008 Senior Writer Full-service, marketing-driven agency specializing in medical practice branding. • Created branded marketing-driven campaigns for hundreds of private practices. • Developed planned and implemented projects from concept to completion. • Successfully co-managed marketing campaigns, creating advertising tools and tactics for various marketing programs in support of both in-house sales staff and clients, as well. • Developed new projects including waiting room posters and in-bound telemarketing scripts. • Client contact experience included interviewing hundreds of business owners to determine branding. • Trained & supervised other writers. • Won company’s only ad award through Direct Marketing Creative Guild/West. OTHER PROFESSIONAL EXPERIENCE Success Plus (EDD) / State of California, Fullerton, CA Communications Specialist/Copy Chief Nonprofit employment agency ran by state of California. • Copy Chief of SPPG newsletter that provided advice and counseling to out of work professionals. • Co-chairperson of Communications Committee. • Trained business professionals in creation of job-hunting materials. Professional Resume & Writing Service, Anaheim, CA Manager/Copy Director Business-to-business writing and resume service for professionals. • Within first year was #3 in sales volume, out of a 14-office district. • Trained customers in use of better job-hunting techniques. Independent Contractor, Anaheim, CA Free-lance Writer/Producer Account executive and writer for a variety of local clients • Clients included Fountain Valley Regional Hospital, Acapulco's Restaurant, Brea and 'Jamoe', a Platinum Album percussionist formerly with the Allman Brothers Band. Jansen Associates Advertising & PR, Santa Ana, CA Writer/Producer Was Orange County’s largest independent ad agency at my time of employment. • Clients included Suzuki, Bell & Howell and Le Meridien Hotels & Resorts/Irvine. • Won awards through both the Orange County Advertising Federation and the Business & Professional Advertising Association. Hunter Barth Advertising, Santa Ana, CA Writer/Producer Advertising agency specializing in radio advertising. • Wrote and produced hundreds of radio campaigns. • Trained and supervised writers in radio spot writing, talent casting, SFX, editing and production. TECHNICAL SKILLS Mac & P.C. literate writer who can work in Word, Pagemaker, InDesign and InDesign2 EDUCATION B.A. Degree, Advertising/Communications, California State University, Fullerton, CA