IvanLevison

IvanLevison last signed in Sep 17 2009 and has been on Bukisa since May 30, 2009.

About Me:

Ivan Levison is an award-winning, direct response freelance copywriter. Download a free copy of his new report, "101 Ways To Double Your Response Rates!" at http://www.levison.com/subscribe. Contact Ivan any time at

How to Boost Sales With Testimonials

Published September 17, 2009 /

1 comments /

One of the most powerful marketing tools you have at your disposal doesn't cost a penny. I'm talking about testimonials. You see, candid comments from satisfied customers who have used your product or service have credibility that money can't buy.You can make claims about your product

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by IvanLevison | in Business & Finance > Marketing & Advertising

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Ten ways to make sure that your order form is a winner.
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by IvanLevison | in Business & Finance > Marketing & Advertising

Don't spend time, energy, and money developing a hot lead-generating piece, and then neglect the important fulfillment mailing -- the mailing in which you "fulfill" the request and deliver the promised free item. Check out these fulfillment basics that can help you turn curious prospects into paying customers...
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by IvanLevison | in Business & Finance > Marketing & Advertising

Do you ever get stuck trying to come up with a strong headline? Here are some time-tested, John Caples-inspired headline approaches I think you’ll find helpful ...
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by IvanLevison | in Business & Finance > Marketing & Advertising

If you're trying to sell a product or service, there are basically two ways to go. Either you put your marketing dollars into promoting your brand image, or you can try to convince prospects to purchase your product by making a rational case citing facts and benefits...
E-mail Versus Direct Mail – Which is Better?

by IvanLevison | in Business & Finance > Marketing & Advertising

Which works best e-mail or direct mail marketing?