Adwords-Contractor

Mark was one of the two Founding Directors of Hot Goanna, An Authorised Google Adwords Reseller, one of the largest Google Qualified Pay-Per-Click (PPC) Search Engine Specialists in Australia. Since February 2005, he and fellow Director, Andrew built and lead a team of professionally trained online marketing experts who, today, show millions advertisements per week on Google search. Hot Goanna rocketed from a start up to receiving the much coverted Authorised Google Adwords Reseller contract from Google Australia in 2007. Mark has successfully demonstrated that whatever a company has to offer the market - whether homing pigeons, mobile dog washing, resorts, luxury fishing trips or undertakers – web exposure, conversions and sales increase dramatically through a well planned and managed online internet strategy. Statistics such as organisations achieving over 13,000 per cent return on their advertising spend (beauticians) and generating one million in quotations in five days (builders) are what makes Mark’s results a standout.

Recognised as an online marketing enthusiast and pioneer, Mark has helped change the way Australian businesses utilise online vehicles to generate increased market penetration. He is one of the drivers behind the pay search industry’s massive growth in the last 4 years in Australia. Today he is a Yahoo Search Marketing ‘Ambassador’, a Google ‘Advocate’ and a Qualified Google Adwords Professional. Mark is a board member of a public company, Chairman of Magnetic Shoals Limited and has held numerous roles (treasurer, secretary and president) with the Queensland RSL. He is currently Senior Vice President at Southport RSL. Also, Mark is an honorary park ranger, has been a Justice of the Peace for 25 years and has been an Associate Fellow of the Australian Institute of Management. He has been an award winning resort manager, a publisher and has worked in the NSW Police Force, Army Reserve and the QLD Fire Brigade. Mark was an early adopter of web design and was building websites for businesses as early as 1993. He is a regular spokesperson at industry events and forums, as well as a passionate blogger. Mark has also written over twenty articles and papers covering such topics as The Truth about Australian Internet Advertising, SEO/SEM which comes first - Current Statistics, Hits, Links and Banners, Online Hits – Are Conversions Everything?. Also you can read his last 3 years worth of articles at http://www.hotgoanna.com/adwords

Recently Mark wrote the constitution and set up the Adword Association, an industry body for Google Adwords Professionals. http://www.adwordassociation.org

Whilst this was happening Mark stood for State Politics as an independent in a seat in Queensland in 2009 and ran a magnificent 10 day campaign (fully self funded) and achieved 4.97% of the vote at the biggest booth in the Electorate, just to ensure that the local issues got some traction for the residents.Mark recently retired his ownership of Hot Goanna and has moved back away from company administration to what he loves! Making Google Adwords Accounts WORK. Clicks and Clicks Pty Ltd, his private company, is available for consultancy, set up, ongoing support , training, seminars and public speaking.