Unique Views changed to Qualified Views
In a continued effort to fight automated bots, spam, fake traffic and so on we have added multiple layers of checks to award a unique view as an actual view.
Do to this in all your reports you will no longer be seeing “Unique Views” but instead you will be seeing “Qualified Views”
What does this mean for you?
Well, if you are a regular user not engaging in sneaky techniques to drive traffic, you will see no difference in your reports, but if on the other hand you engage with some “black hat” techniques you are likely to see much less impressions for your content.
What do we consider to be a “Qualified View” ?
A qualified view is the same as a unique view (a single visitor that viewed your content in a 24 hour period), but in addition we also check for the following:
- Cookies are Set (required for unique user tracking)
- JavaScript is active (we can’t pay for views if teh client viewing doesn’t support ads)
- A valid referrer (not a traffic exchange site, PTC site, auto surf, junk traffic purchases)
- Activity patterns
If you have any questions please leave them in our comments section and we will address them.
Simon & The Bukisa Team
