Bukisa Index Update – March 2009
It’s that time of the month for the Bukisa Index update.
This month, we are lowering the Index quite a bit (by 30 cents to $3.42). In the spirit of transparency that we believe in, we would like to clarify the reason.
Although we were not hit quite as bad as the rest of the internet market (thanks to the advertisement systems we use), in general online advertising budgets are still being cut due to the ongoing financial crisis in the US, inevitably it affects the way we calculate the Bukisa Index.
We at Bukisa will continue our ongoing efforts to better optimize the sites ad performance in order to give our publishers the highest CPM possible.
The good news that I would like to point out is, that the traffic in March grew over 100% meaning more and more people are viewing your content and Bukisa is gaining better traction online.
So if on one hand the Bukisa Index is a bit lower, on the other hand the number of views keeps increasing dramatically.
Even at $3.42, Bukisa continues to offer the highest CPM rev-share over any of our competitors, and we do believe – as the markets will hopefully improve in the next 6 months – the index will go up again accordingly.
