Due to the success of gaining new members, greater popularity brought about from our Bukisa authors, an increasing amount of advertising spending online and increased optimization of our monetization efforts, we are happy to announce that we are able to raise the Bukisa Index from 3.42 to 3.53.

Hopes are high that we will able to further increase the Bukisa Index in the near future.

Keep up the good work,

Simon & the Bukisa Team

http://www.bukisa.com

Do to this in all your reports you will no longer be seeing “Unique Views” but instead you will be seeing “Qualified Views”

What does this mean for you?

Well, if you are a regular user not engaging in sneaky techniques to drive traffic, you will see no difference in your reports, but if on the other hand you engage with some “black hat” techniques you are likely to see much less impressions for your content.

What do we consider to be a “Qualified View” ?

A qualified view is the same as a unique view (a single visitor that viewed your content in a 24 hour period), but in addition we also check for the following:

1. Cookies are Set (required for unique user tracking)
2. JavaScript is active (we can’t pay for views if teh client viewing doesn’t support ads)
3. A valid referrer (not a traffic exchange site, PTC site, auto surf, junk traffic purchases)
4. Activity patterns

If you have any questions please leave them in our comments section and we will address them.

Simon & The Bukisa Team

This month, we are lowering the Index quite a bit (by 30 cents to $3.42). In the spirit of transparency that we believe in, we would like to clarify the reason.

Although we were not hit quite as bad as the rest of the internet market (thanks to the advertisement systems we use), in general online advertising budgets are still being cut due to the ongoing financial crisis in the US, inevitably it affects the way we calculate the Bukisa Index.

We at Bukisa will continue our ongoing efforts to better optimize the sites ad performance in order to give our publishers the highest CPM possible.

The good news that I would like to point out is, that the traffic in March grew over 100% meaning more and more people are viewing your content and Bukisa is gaining better traction online.

So if on one hand the Bukisa Index is a bit lower, on the other hand the number of views keeps increasing dramatically.

Even at $3.42, Bukisa continues to offer the highest CPM rev-share over any of our competitors, and we do believe – as the markets will hopefully improve in the next 6 months – the index will go up again accordingly.