how to choose colors for your website

Hi,

Did you know that a site visitor forms his or her first impression about your site within the first nine seconds of a visit? Making sure your color scheme is in contour with your site's content and visitors, is very important. You want the color scheme to enhance your site and it's content, not distract or confuse your users.

Color gives users cues as to your site's navigation, grouping of content, importance, relationships, etc. For this reason, color is an essential element of Web site design.

Most of the people relate to color similarly online and offline. Visitors to your site, whether they know it or not, respond to colors and other visual elements on your web site on a psychological level. An intrigued (and non-confused) site visitor is more likely to engage in the goal of your site -- whether it is meant to inform, entertain, or to sell goods or services.

Colors of the site and those of the company logo must complement each other and work together...

The site must be designed around the logo so that the logo doesn't stick out like a sore thumb. The color harmony between the Beck Interactive site and logo are a good example. This is very important because 99% of the times the logo has been designed with specific colors in mind by the company.

A particular color alone could be too loud or too pale –  but could come alive when coupled with other colors. Black and grey are kind of boring alone - but add orange - and BAM! - nice combo. (Tip: Actually, black and grey with ANY other single color are dynamite.)

Regards,
Omar Hammodat