Garbage Mogul - You're Gonna Love the New and Briliant Recycle Bank National Geographic Show

Posted Apr 23, 2009 by loveaholic / comments 0 comments / Print / Font Size Decrease font size Increase font size

“Garbage Moguls,” a new National Geographic show that premieres on the earth day, follows the team’s unorthodox creative process ? the brain-racking and stress, the silliness and infighting ?all working to build a profitable business with products composed entirely of trash.

This is the real recycle bank. A highly entertaining reality show, the crazy politics in “Garbage Moguls” lend it the semblance of something between a real live version of “The Office”  and “The Apprentice” (only here everyone is working together rather than against each other). Even though all of their products are made from pure garbage that has been scavenged at America’s junkyards, the team is entirely serious about making sure that the prototypes work perfectly.  Because if they don’t, then not only will they not be able to sell the product, but the whole company can go down too.

The creator is very briliant.Garbage mogul makes millions from trash. With a brilliant business model built around recycling, TerraCycle will either go big or go broke. Creative recycling like this has helped double TerraCycle's revenue every year since 2004. Sales are likely to hit $15 million this year. Meanwhile, Garbage Moguls, the reality-show pilot, may be turned into a series.Garbage moguls show can make awareness around trash and waste in a fun and exciting way, and highlight what one can do with it. Perhaps this show may become a vehicle to take upcycling mainstream?

The briliant scene from garbage Moguls is “Go Fly A Kite” which shows how Terracycle’s team members scramble to put together a kite made out of oreo wrappers for a presentation to Walmart.  What’s fascinating is that although the prototype was developed from wrappers collected at a junkyard, the company actually pays schools to collect cookie wrappers which Terracycle team members then wash clean at a local laundry! As with any product, presenting the prototype entails presenting a complete package with the pricing and the marketing plan. Indeed it makes for a whole lot of stress but once the orders come through, the ROI is well worth the effort!

This is the best recycle bank world have ever seen. Enjoy..

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