What is Search Engine Friendly Content

In this artical, we will look at just what search engine
friendly content is. Although you may think it is about
stuffing your website with target keywords, it isn’t. In fact,
you may find that you could fall foul of the search if you do
this. What you need to remember is that you need to write
copy that not only spiders will look at, but also human
beings will as well. What is the point of having a site that
is highly ranked, yet none of your visitors can understand?
So it is vital that your site is user friendly to both your
visitors, as well as search engine spiders.

First of all you need to answer the following questions:-
1. What is your site for?
2. What does it do?
3. What do you want your visitors to do when they reach
it?
4. Would you like them to spend money when they get to
it?
5. Or are you just providing them with information?

So you need to remember these, as they will have an
impact on the copy that you write for the content of your
site.
So whenever possible, use short paragraphs or bullet
points, as these are more likely to attract visitors, while
more lengthy essays will only drive them away.
But if you are selling a service or product then you need to
make your site look interesting. Provide as many calls to
action as you can, and not just provide them with an online
price list.

So remember that you are trying to attract the search
engines, but your site should be designed first and
foremost for human readers. As long as a site has been
designed well with people in mind, then 9 times out of 10
you will find that it is search engine friendly also.
Just like a visitor to your site reads the copy on your page
in order to figure out what you have to offer, so does a
search engine. So when a search engine is looking at your
page, they are looking for keyword phrases in your copy
(Content).
Below are provided a number of tips which should help in
your SEO using the content on your site.
1. You should have at least 200 words of copy on each
page of your site. Although this may be difficult at
times, search engines really like it, so it is important
that you increase the amount of copy where you are able to. Generally speaking, once you surpass 1,000
words, the search engines will pretty much stop
looking…so no need to get too long, unless the desired
action you want from the visitor requires it.
This text, wherever possible, should include your most
important keyword phrases, but should still remain
logical and easy to read by visitors to the site.

2. Ensure that you use the phrases which you have used
in the other tags on the pages during this part of the
optimization process.
3. Add additional copy filled pages to the site, such as
how to articles, tips or tutorials. Not only do these
types of pages help with SEO, but you may find that
other sites will link to yours.
These tips should not be ignored, as optimizing your page
copy (content) is one of the most important things you
could possibly do in order to improve your rankings in the
Search Engines.