Sales and marketing strategy

Do I need a marketing strategy, if the affairs of the company and both are going well? Perhaps this is the volume of sales you are satisfied. Perhaps it will make you tomorrow. But that will be after tomorrow? The market situation is not constant, timely actions of competitors can dramatically change your position and relevance in the marketplace. Therefore, you need timely action and strong marketing. Marketing strategy - it is not only what you need tomorrow, when you become even stronger, but this is what you need today. And that first of all we need?
Development of marketing strategies:

* Analysis of the strengths and weaknesses of the company;
* Analysis of market opportunities;
* Sectoral analysis;
* Assess the market potential;
* Analysis of competitors;
* Investigate the relationship with customers and partners;
* Analysis of the impact of the environment;
* Marketing audit;
* Marketing audit of internal environment;
* Identification of areas to improve old and develop new products;
* Develop marketing plan;
* Monitoring and control of marketing activities.

Assistance in promoting the product:

* Analysis of trade flows;
* Analysis of the effectiveness of distribution channels;
* Methods to stimulate demand;
* Development of effective distribution channels;
* Recommendations for the exhibition;
* Presentations;
* To develop an effective advertising policy.

Market segmentation and positioning a product or service on it:

* Market segmentation by geographic, demographic, and behavioral principles psihograficheskomu;
* Analysis of the positions of competitors;
* Identifying the most attractive market segments;
* Marketing strategy reach the market.

The formation of prices of goods:

* The definition of best price on a particular market based on market conditions;
* Analysis of price competition;
* Analysis and development of effective policy discounts.

The analysis of consumer preferences:

* Allocation of the main groups of consumers;
* Analysis of frequency and frequency of purchases;
* Analysis of the solvency of certain groups of consumers;
* Analysis of the impact of individual product characteristics on the decision to purchase.

International Marketing:

* Analysis of foreign markets;
* Analysis of the feasibility of entering the foreign market.

Assessing the effectiveness of the marketing department.
Organization of trainings for the staff of the marketing department.
Conducting effective market research.