PR Tips on the Internet

And on a clear understanding of for whom this site is intended, and that it should be a present, to this audience to gain and retain, the success of the resource. But if you know about your project, you only, only you and you will be their only customer. Therefore, to inform the public about what you eat, your product just a remarkable and vital to everyone - one of your priorities in the development of a commercial project. Of course, the first thing that comes to mind in this case - with a direct advertising. However, there are more subtle and no less effective tools, such as PR. On the work site with the audience and usage of PR-technologies for the promotion of specialization the trainees' management in the field of Internet technologies' SUM told the general director of the Portal Soundkey.ru Sonia Svetlana Sokolova and Zamaratskaya, director of marketing and public relations company Next Media Group.

What is a custom model?
'This set of actions and characteristics, which should have the tools the user and the purpose of this toolkit serves. He must meet a number of issues relating to the following areas:
My goal - what I want, what are my duties, for which I am ready to spend their time.
My Wednesday - my working environment, rules and regulations, subordination, the size of the monitor job.
My actions - who I am, what I can do, how I interact with the site.

How all this apply to the analysis of specific sites? We started our today's lecture with a discussion of a model community - your site. The basic principles here advocated the idea of: 'do not want to join our community - go from here'. Also, starting, for example, Facebook, which was originally a community of students at Oxford. Why is this position? In the registration form, which prompts the user at the outset, that the user should be clearly expressed desire to become a member of the group.

Unlike communities on news sites, for example, at RBC, a lot of specialized information. The main idea of the site - 'we are here seriously important people'. This is reflected even in the presentation of the site. There has been a visible abundance of complex terms, the value of which are usually the secretary will look in the dictionary. Here you come to be passive consumers of information '.

On the formation of the user model when creating the site:
'Let's look at the user model by those who created the site' - suggested it. - 'This part is not particularly clear. Here you can highlight the following important items:

1. Subordination. All visitors are equal or some of them more important than others. You can create multiple hierarchical Subordinate scheme. For example, for a corporate site in the hierarchy may be specific to several groups of users: ordinary customers, investors, partners and employees.
2. Person / Team. There are sites for specific clients and sites that are created for the group.
3. Female / male.

Features of the female audience:
-Loves Buttons
-He likes to ask questions and do not read the FAQ
-He likes to chat
-He likes to compare (it is very important to view others).

Features of the male audience:
Rating
-Hit-parade
Deployed-FAQ

4. Dynamics. How the site will change depending on the user's actions.
5. Actions. What is the status of the user and that he was going to do. In the user interface, it is focusing attention on the charts, headlines, operating margin, the dynamics.

All of these positions may be considered at several levels:
Metaphor
Model
Navigation
Interaction
Settings'.

Tools for PR on the Internet:
1. Corporate sites.
2. Advertising and publishing newsletters.
3. Publication of news articles.
4. Analytical articles, interviews.
5. Upcoming events, meetings and conferences.
6. Online press conference.
7. Forums, blogs, gossip, viral marketing '.