How DIVISION OF SALES
Practice shows that in today's world there are several options for organizing the sales department. Start-ups can be quite difficult to make a choice in favor of an option. In this article we will look at some of the most popular versions of the sales department.
Practice shows that in today's world there are several options for organizing the sales department. Start-ups can be quite difficult to make a choice in favor of an option. In this article we will look at some of the most popular versions of the sales department.
The first and most common option - organization of sales on a territorial basis. You will be made available to one of the city. This type of sales is typical for companies selling the same products throughout the city. This is one of the best options for the sales department.
First, the managers will be competitive, even at distance, but very real. Suppose every manager is enshrined 100 potential points, which can be made selling the product. Each month, the manager will be to master these points and to sell. Comparison of managers will be not only on the number of delivery points, but also by the number of items sold. Managers will compete among themselves, but will not interfere with each other.
Secondly, managers will share their experience with each other (because they work at different sites, but because it makes no sense to hide the information).
In the third place, over time, each manager would be perfectly know their area, which will help him to move faster on it, and spend less time and resources to deliver the goods to the buyer.
Second, and also fairly common variant of sales - for the sale of each product meets their manager. This version also has a number of advantages.
First, managers do not overlap and do not directly compete with each other, allowing them to concentrate on sales.
Secondly, every manager fully understands your product, and can clearly demonstrate the advantages of potential customer, which allows to maximize the sale of this product.
The third option of sales: sell better - get more customers! The essence of this option is that the most successful manager receives the most «tasty» clients. This is not the best way for several reasons. First, over time, this manager will be lazy, because his income will grow, regardless of how well it works. Secondly, the young and future managers will not be long delayed in their workplace because their wages would be uncompetitive. It is and it is no wonder - because they work with the stroppy customers. As a result, you can lose perspective and new skills and «old horses».
There are also combined methods of sales, for example, when the manager can look for customers not only on its site, but anywhere and everywhere. This - the so-called territorial principle of organization of the search sales department.
We reviewed the basic ways of organizing the sales department in the company, as a way to choose - you decide!
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