The Six Minute Book Summary of The Truth About Profiting From Social Networking by Patrice-Anne Rutledge - Part 1

Executive Summary

     Patrice Anne Rutledge is a noted author and consultant.  She specializes in social media, online collaboration, and does presentation on technologies. In addition she has published many articles and books, her main theme evolved around social networking and internet. She has published many books including: Teach Yourself Basecamp in 10 Minutes, Using Linked, and Special Edition Using Microsoft PowerPoint 2007.  The Truth about Profiting from Social Networking  also her published in 2008.  It provides 50 guidelines on the techniques that work and those that don’t work in the social networking. She provides the inside ways social networking can be used to reinforce careers, build businesses, and your life in today’s society where the need for an internet has become inescapable. Patrice provide  the guide  beginning from how to sign up in a network, creating a profile to more technical ways on how you can use the social networking to market your business.

           The truth about profiting from social networks provide, With the use of  ample  example the author give the inside in which social networks can be used by businesses, companies, corporations,  and  more so marketer to increase their share in the market. Since many people are now using the social are found in social network are today where advisements are made.  Through the social networks are facebook, MySpace, LinkedIn they are connect directly or indirect to sales of products, promotions where businesses earn a great profits. The best way in which the social networks benefit marketer is that they are more often built to allow customers to share their purchase and testimonies with their friend hence they become fans thus increasing the market share.

               The truth about profiting in social networking provides the inside of how social site can be used to provide the most benefit to the individual career.   Reading this book will help build your career. From how to create your resume , what to do and what not to do,  interview and even guide on how to do your follow up after an interview.  It is through the social networking that many people are today connecting not only to the managers or employees but their friend in the social networking can also help if they know of the availability or someone who is interest in hiring.  Patrice provides many example of situation in which a social networking has help many people land into a job either directly through manager or recruiters or indirectly through their friends in the social networking. Recruiters are also using the social networking to find the information of the candidates they want to recruit. These been the case Patrice moving many vital information of how to create and present your profile not only to recruiters but to the world, you never know who is reading your profile and when.Social networks are an amazing resource for the job seeker – “use these tools to make contacts in a field you otherwise might not know how to begin pursuing.” Patrice teaches us to think big, don't hesitate to reach out to whomever you wish. It's a great place to start when following your passion.  Social networking also provide the freedom that one cannot get from interacting with your boss because in the social network your can share and even chat with your boss or famous people this will eventually help you to develop confidence.  

             The truth about Profiting from the social networks provides ways in which the networks can work to build your life. First the main social networks are for building relationship, we all need to have some love or being loved by other, we need a place to share our stories and happiness together, since in today it has become hard for people to meet and chat social networks serve the purposes.  The author also provide guide on how you can protect yourself while online with privacy, safety, and security. It will guide you on how you can choose who to invite to be your friend, who to accept the request and how you can make your social networking to be useful to you and your life. The author also provides many examples of the companies and who have failed to follow the rules and the huge penalties that follow them. She provide the inside of how you can create alerts that will help you whenever  your name pops on the internet and possible solution that you can use to prevent yourself from falling in the trap of dirty in the internet and eliminating the digital dirt that can come back to haunt you.

The Ten Things Managers Need to Know fromthe Truth About Profiting From Social Networking

1. Social network is a lot more that MySpace and YouTube. There People thing of social network as just the most few know network site, there are a lot more. Manager need to know and get connected with as many social networking as possible. This is where they find network of people to market their products. Common social network include, Academy (www.academy.com) It is a business network site with more than 150000 members. It is primarily in network.  Facebook (www.facebook.com) its growth rate for membership is more that 89% in less than a year. Facebook a popular social network in all over the world.    MySpace (http://www.myspace.com) is also among the popular social network site on the web. Other social network includes orkut (www.orkut.com), LinkedIn (www.likedIn.com) Xing (www.xing.com) among others.  Savvy social network has ways to promote their business, products, and themselves in the web.
2. The key to success in social network is the ability to embrace a new ways to interact with others.  For managers to benefit from social network they need to join the site and interact actively. They need to understand what social network can do for them and their businesses.  The most effective social network aim at building relationship, engaging with others and developing a solid word of mouth in business.
3.  The web has changed the way people network.  The ages for people using the social network rank from students, recruiters, executives, marketers and political activities.  Managers can learn or acquire a great deal of information about their employees and customers mines.   Manager can learn their new recruits too or who they are going to recruits before they make the decision to recruit or not.
4. Social networking sites are among the most frequently visited sites in the internet. The rate continues to grow rapidly with many social networking emerging.   Mobile social networking is predicted to rise from 50 million to 174 millions in 2011. At first, the most users were mid ages between 15-35 but now user come from all ages and background. With this in mine, managers need to not only focus on certain group or age while dealing with the social networking.
5. Social networking is a serious rapid growing business.  Through the social networking manager can socials for profit in the right ways. In 2005, Rupert Murdoch from the new corporation company purchased MySpace by 580millions, which signal that social network is expected to profit. These significant profits show that there is money to make from the social networking through advertising. Revenues generate the highest and business promotion for service and products. Social networking like YouTube enables  users to view Videos, software demos presentation clips and more
6.  Creating a profile that maps to your goals.  Providing complete information gives a higher chance of getting positive results of benefit to manager and corporation. Also too much information is not a disadvantageous.
7.  Social network is for making profit. Many people join social network to get hooked to friend and they end up spending most of their time chatting not necessarily important things. This end not having a good benefit of social networking. Social networking enables.
8. Personalize it our customers' experience. Customer involvement is crucial if you want to market products or services through social networking. Merge your marketing message with interactivity. Engage in storytelling. Solicit feedback and survey taking seriously because they say a big picture of how the stakeholders say about the company.

1. Be in the right place. In addition to the big names (MySpace, Facebook, and LinkedIn), there are hundreds of niche social networking sites. Participate on the ones that best meet your goals and target your audience because one hour of strategic time spent on social networking sites can be worth far more than ten hours of aimless social surfing
2. Don't accept every invitation to connect. Ask yourself: Would I want to connect with this person with the person. All requests do not have to be accepted in the real world.  Remember that  In business there is a time to say no. Who you are associated with say much about you.

Full Summary of the Truth about Profiting From Social Networking

      Patrice the author opens the book by explaining social networking as being Web 2.0 the next generation of websites and services that emphasis collaboration and connectivity. She explained that social networking as changed the way the world connect s and communicate. The is for anyone who wants to the power of networking for various reasons , professionals, Marketers , job seekers anyone can find profit from strategy in social networking. Social networking can help connect with and achieve your goals in business, life and careers. Her goal is to provide solid foundation on the basics of social networking and insight of future trends.

Inside “The truth about Profit From social networking”

 Patrice –Anne Rutledge organized her book into 12 parts and 50 subparts. Each of the parts is related to each other. She used many examples to explains her inside of the book.

1. The truth about the social networking Phenomenon
2.  Social networking is a lot more the MySpace and YouTube:  The section open with giving more examples of social network. Many people know MySpace and YouTube as the only social networks in internet. However, there are hundreds of social networking in the internet. Some are found only in certain geographical location, some target a certain group of people, age, and preference. Examples include;  Bebo, has more that 25million members, LinkedIn which is the largest and most popular for business and professionals, others includes, Facebook, hi5, and Xing.  Friendster and Person-to –person sites also represent the most common type of social networking, examples include, Photo-sharing sites and Video Sharing among others.  Marketers have found this site as useful in promoting their businesses and products.
3. Forget everything you think you know about social networking:   Social networking as changed and brought many revolutions with it. It has changed the way people networks or connects, thinks, and operates their day to day activities.  However, the key to success in social networking is the ability to embrace a new way to interact with others. The way you interact with others online is very important. People charge you with how you present yourself in social networks. You need to understand what the social networking can benefit your life, your career and also running your businesses. With this it is social networks aims at building relationships, engaging with others and developing social word of mouth marketing.  Relationship is useful in succeeding in life and business especially in today society where a network has become the most critical to success in various fields of life.

• The traffic stampede numbers don’t lie:    Social networking sites are among the most frequently visited sites in the internet as Patrice said. The rate is expected to continue to grow rapidly this is because some other places of the world have not yet get access to the internet.  However, there are many social networking emerging each day. Many people, companies, and even corporation are building their own social networks. Mobile social networks are predicted to rise from 50 million to 174millions by 2011. Some emerging social networking are emerging only some countries they don’t go global or international.
• With social networking change is the only constant:Many social networking started in 2007 because of this 2007 has been refer by many as “The year of social networking”.  Although using a social network is often free for individual and many people assume that social networks are free. Social networks are often purchase by big corporation whereby they own the site and they can use to generation sales revenues through sales, promotion and advertisements. When this happens social networking are the most expensive to buy and own.   Copyrights found in social networking are very important to understand and obey. Violation of copyright involves millions of money.  Example violation children online privacy protection Act cost $1million. The penalty is often huge when a corporate violate a copyright that individual.

Part II: the truth about the most popular social networking Sites

• MySpace isn’t just for teenagers:    Few years ago MySpace was refer mainly Teenagers mainly because many teens sighing up. Today, MySpace is the most popular social networking visited in the world. It is a free to access but for major corporations the pays $ 100000 or more to launch a customized of their profile in MySpace. Marketing campaigns involves interactively engagement with the audience who need the products or service.

To be successful in marketing in MySpace include:

• Understand the MySpace community and how it works
• Be sure that MySpace is for you. Works well with large audience.
• Focus on branding rather than pure products promotion
• Get friendly- Look for competitors’ friends and people who target your niche.
• Go for wow factor. Capture a large attention by encouraging aggressive marketing.
• LinkedIn is the place for business:LinkedIn is a popular site for professionals. It has more than 19million members all over the world. To achieve the most out of LinkedIn, first create a professional type of profile. This is the most important and it is critical to your success. Ensure that your profile is competing; according to LinkedIn statistics you are Four times more likely to achieve your desire results if you provide a complete profile. It is also good to expand your connection to the people you don’t know and to the LinkedIn community. 
• You tube is for profit not just play: People do not always think YouTube as a marketing too. It indeed YouTube is a great site for savvy marketers. YouTube Videos and movies receive over thousand viewers in a single day. However, most of what is in YouTube can be accessed for free. This enable produces to promote their video to the largest number of viewers worldwide. It can also enable the producers to make corrections in what the viewers comment and they can improve the quality of what they are making basing on comments by viewers or the rating. Famous celebrities also use YouTube for example, Oprah Winfrey (www.youtube.com/oprah) to capitalize their audience through video.  You Tube also played a key role in politics such as influencing the 2008 elections. Unlike Facebook and other social networks 21% of YouTube users are above 55 of age.
• Facebook Extends beyond the college Crowd. Facebook was launched in 2004 by college student at Harvard University, since then the highest number of viewers had been college student. Facebook has now transitioned to main stream social networking site, but majority of the members are still youth. Businesses has found place in facebook through a targeted profiles and groups. A business has established strategic advertising and marketing campaigns in the facebook. For example facebook pages, some companies and small business have also create profiles in facebook where they can market their products.  By typing in small business in the search engine in the facebook will bring you many small businesses that can connect with each other, share ideas, and built relationships together.
• Part III The Truth about Finding a Job Through social networking:

Forget the old rules of the jobs search

What worked 10 years ago will more likely prove inefficient in today world. Major companies and corporation today use the social networking site to find and recruit employees. New recruits need to supplement in person networking with online networking, by sighing up and being actively involved in social networking where recruits and hiring take place. New recruits also need to be certain the recruiter’s will not find anything detrimental on the internet when they search their name. Most recruiters will Google your name and get all the information they can find about you in the internet before the interview day or even after. It is important to say the truth and always and have what will make your boss happy about you on the internet

• Throw away your traditional resume:  Today, being era on web.2.0 traditional resume will no longer function.  Social networking sites now have plenty of helpful ways that can help to create a resume which will land in the correct job. The choose of words to use, dos and don’ts, illustrations can all be found on the social networking sites such as YouTube. To Typing in “writing a resume in the YouTube” will give you hundred ways and presentations on how to write a working resuming.
• If you wanted to be hired, go where the people are hiring:Been that there are hundreds of social networking all have different purposes  and  their users are different too, you  don’t need to sigh in any available social network in the internet, but only in the once that are  beneficial to you in one way or the other.  Social networks make your profile available 24/7 making you available and easy to find. Examples of social networking for job seekers include, LinkedIn, Xing, Yahoo Kickstart, doostang Ecadamy, and Ryze.
• Recruiters really do want to find you: Social networking is not only for the new recruiter but top recruiting and hiring positions are found in social networking. Patrice gives examples where managers of top companies can be found on social networking site. What they have done, like most of the presentation and important events by big companies can be found in social networking site. Also behavior of someone can be read   from what he/ she puts in the internet.  With this she give a warning on what we often put online because any contradictions may lead to lose of a job or the respect. Any information that you put in the internet should be true to the best.
• It’s who you know that counts …. Most of the time:Thousand of hidden jobs are not found in the prints or advertisements. Social networking is the ideal way of to find and tap hidden job markets and connect with more people that you could otherwise no have meet in person. For example, it is often easy for someone who you chat with in one of the social networking to be your referral and motivate the hiring process than someone who has not heard your name.  In social network it is who you can reach which is important rather that who you know.
• Following up outside your virtual community is the key.The basic ways of joining social networking is first sighing up, keep track of follow up efforts, determining the right approach for each contact and customize your response.

Part IV The truth about recruiting the best candidates through social networking

• The world of recruiting has changed forever: The internet has changed the world of recruiting. Today candidates use internet to search for jobs all over the world. Social networking can be used as a viable recruiting tool and recruiter marketing tool. From the survey it has shown that 70% of the managers found networks as their top job search tool.
• The best candidates are often the ones who are not looking:The internet has lessened those challenges of reaching passive candidates. Anyone can now view openings that are available online, like jobs and their requirement. The passive candidates are the best in most of the time. In most of the time it is easy for these candidates to write than to face the conversation with people. Many passive students to not talk about their problems to many people.
•  Be your own detective: finding candidates’ secrets is easier than ever:

CFO, CEO and other managers often use the social network to find more about new recruiting employees   for senior levels or managers. Most of the managers in higher position have something that they have presented and can be found online. By Googling the name of the candidate the managers can learn more about the candidate before hiring. Managers also can learn more from the candidates’ friend whom they are always associated with or have a common goal.  All this will have an impact in determine whether to hire or not.

• LinkedIn is the recruiter’s favorite social networking tool:Linked in is free, but if you want to add features then you need to pay for it. LinkedIn Offer the highest professional profile including for CEOs, CFOs.  Large corporations with high number of recruits use LinkedIn Corporate solution program.  LinkedIn also has professional terms that they user for example, Your network  is your direct contacts, LinkedIn Network are the LinkedIn members who are not in your network, Inmail  is a paid feature which enable you to sent private message to anyone on the LinkedIn, introduction which is the same as request to connect, Invitation  is also a request to connect with anyone even those who are not in the LinkedIn account and finally, OpenLink Network  is a feature that enable you to view messages at no charge.

Biography

David C. Wyld (dwyld.kwu@gmail.com) is the Robert Maurin Professor of Management at Southeastern Louisiana University in Hammond, Louisiana. He is a management consultant, researcher/writer, and executive educator. His blog, Wyld About Business, can be viewed at http://wyld-business.blogspot.com/. He also serves as the Director of the Reverse Auction Research Center (http://reverseauctionresearch.blogspot.com/), a hub of research and news in the expanding world of competitive bidding. Dr. Wyld also maintains compilations of works he has helped his students to turn into editorially-reviewed publications at the following sites:

• Management Concepts (http://toptenmanagement.blogspot.com/)
• Book Reviews (http://wyld-about-books.blogspot.com/) and
• Travel and International Foods (http://wyld-about-food.blogspot.com/).