How to Find Your Ideal Customer

Who says there’s no such thing as a perfect customer?

Your ideal customer doesn’t exist because you don’t know who they are. You haven’t taken the time to identify what the characteristics of a person are that makes them an ideal client for you! Every one of us is different and we each have different thoughts, behaviors and beliefs. Some call them philosophies. Whatever you call it, you need to know what are your strengths, your weaknesses, your beliefs and your dreams before you can effectively size up your customers and explode your business. The better you know yourself, the easier to find your dream clientele. In fact, the better you can communicate what you want, the faster and easier it will come to you.

• First, take a look inside yourself and outline your strengths, weaknesses, likes and dislikes. What are you good at, what do you hate doing. What would your friends say are your strengths?
• Next, write down the names of your 5 favorite customers. Don’t have any? Then write down the names of people with whom you have enjoyed working. What is it about working with them that you loved? Just note about 5 characteristics for each of them.
• When you look back you will see that there are similarities. You can probably extract about 5 overall traits that they exhibit. How would it feel if every customer exhibited those traits?

“How do I get that?” you ask.

1. First, you have to believe it’s possible.
2. Second you need to desire it.
3. Third, you need a plan to make it happen.
4. Fourth, you need to take action.

What you will find is that as soon as you have identified your ideal customer, you will begin talking differently, writing your marketing materials differently, using different messages, and seeing those ideal characteristics in people you meet.  Everything about you will be “attracting” those customers to you.

Of course, nothing will change unless you take action. My husband has an appropriate quote taped to his computer screen. It says “If all you do is sit around and visualize, the men in the overalls with the big trucks will come and take away your furniture.” As Nike says, “Just Do It!”