Tips for Writing Press Releases
How do I write an effective press release, new release, media release or press statement?
A news release provides reporters with the basics of a feature story and is used to attract attention or publicity for items such as events, promotions, awards, new products, new services, sales, accomplishments.
A media release is a short article that you send to the media so they publish a feature story about your product, service or company. It is written in a way that tells a story that will interest their readers, viewers and listeners.
A press release is sent to the media to encourage them to write articles on a subject. It is biased toward the writer’s objectives. It describes the who, what, where, when, why and how of a story.
A press statement is an official statement or account of a news story.
Tips for writing press releases:
- Write a press release regarding your company’s product or service, new offering, grand opening, event or something new you are doing.
- Include your most important keywords in your press release. This helps people searching the web for your topics to find you.
- Include a link to your website. The links back to your site from other sites posting your press release will help increase your website’s page rank in search engines!
- Other websites will pick up and post your press release on their site. Many will create a permanent link to it. This enables customers searching for information on your topic to find you.
- Use a free press release distributions services to blast your information out across the web.
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