Music Video Review: "Ego (Remix)" by Beyonce ft. Kanye West

Artist: Beyonce ft. Kanye West Video: "Ego (Remix)" Album: I Am... Sasha Fierce Label: Columbia Director: Frank Jr. Gatson and Beyonce Knowles Same set up, same dark background, same royal chair, same black and white cinematography, same gloss, same duo female back-up dancers, same choreography, same silver leotards, same curly afro, and same lesbian threesome - but with a male addition - That of which being Mr. Puff Daddy Jr. himself, Kanye West. This is the remix to Beyonce's "Ego" - the fifth single and music video off of her "I Am... Sasha Fierce" album, following "If I Were A Boy", "Single Ladies (Put a Ring On It)", "Diva", and "Halo". It is identical in every same way as the original except it opens with a long rap from Kanye West. The music video for "Ego (Remix)" opens with Kanye West inside of an empty room with a follow spot nearby. And so he begins rapping a slow and long (anti-climatic) verse that consists of in-jokes (i.e. "I got a big Ego, eh um, such a huge ego, so stroke my big... Ego, haha") and an array of candy-coated sugar lyrics (i.e. "Everything I throw up/Blow up" and "What you want from me, dawg?/Trying to stay recession free?/And speak refreshingly?"). Once he's done, Kanye guides the light towards us and the sequence fades to the set-up with Beyonce and her dancers in the original video. Overall, the remix for "Ego" is a simple and pure attempt at cheap market saturation, it looks like this woman is going to be around for quite a while, folks. I'd give it until 2015 at least.