Dream Dinners
The term "dream dinner" may bring to mind a perfect date at a candlelit table, violin music in the background, with the meal capped by a wedding ring hidden in the champagne glass.
The term "dream dinner" may bring to mind a perfect date at a candlelit table, violin music in the background, with the meal capped by a wedding ring hidden in the champagne glass. But Dream Dinners is also a unique food franchise that's quickly growing. It involves prepared menus and locations where people go to receive instruction in cooking them. A lot of people ask, why didn't I think of that?
People are very busy today. Eating well at home is besoming more and more difficult . Frozen foods and pre-packaged meals are fine, but just not the same. When the schedule is packed, however, will people give up their jobs or their self made meals? This franchise lives in that space.
The program works like this. Customers select up to 14 menu meals every month. They then pay for the number of servings desired. Then they cook it while still at the shop. There are both private and public supervised cooking sessions. It's as if a cooking show host steps out of the television to show people how to make the meal.
It's not as costly as it sounds. Although salads and side dishes are separate, the main course is only about $3.50 per serving for all 14 meals. The cost per serving with the sides is about $5. That's a great deal for the food plus the cooking instruction.
Remember, these are franchises. It has its problems. It's not the food or menus or preparation, but rather the franchiseesSome of the franchisees aren't happy. Forbes magazine published a detailed account of Dream Dinners in early 2008. The story didn't look good for the company. It expanded very quickly, attracting entrepreneurs with its unique concept. But it seems the business plan wasn't strong, as many of these people found themselves unable to continue the business after a short time and a lot of investment. The article detailed what was described as misrepresentations of the profit possible, and thus the overall valuation of franchises.
That's something for the company to handle. For patrons, it's fun to handle the cooking chores while working off of a wonderful menu.
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