SEO Tutorial Part One

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Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” (”organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

Ready for lesson One?

SEO Tutorial

Welcome to part (1) one of a (8) eight part series on Search Engine Optimization.

Your Targeted Audience

For someone to find your website on search engines, the pages within your website must include the same keywords in which the potential visitor is typing into the search box.
If you are posting in say a blog, you will want to include keywords throughout the blog. For instance, if you are writing a blog on baking peanut butter cookies, you would want to use those keywords thought-out you post. In addition, other key element words such as, peanut butter, best peanut butter cookies, easy peanut butter cookies ect.

At this point, go back to some of your recent post and reread them. See if you’ve added the proper keywords thought the text in you post. If not, take the time to do that now. Once you’ve done this step you will be ready for lesson two.