how to generate traffic in your website
A website without traffic is not going to make any money. Traffic is not guaranteed, you will have to actually put in some effort to get people visiting your website. In this guide I will be outlining a wide range of ways you can go about promoting your website to ensure you start receiving quality traffic.
Advertise On Social Networks
Another good option for advertising your website is utilizing social
networks. There are two major networks that I would recommend you
test. These are the two largest social networks available on the web.
Both have opened PPC advertising to websites looking to promote their
products or services to their users.
Myspace
https://advertise.myspace.com
Myspace receives millions of visitors per day and is the largest social
networking website. They have recently opened their doors to PPC
advertising. Many have reported good results with their campaigns.
One of the good features with Myspace advertising is the ability to
target based on demographics, sex, age etc. You can send highly
targeted traffic to your website.
they have a 4 step system where you create your ad,
target your audience, set your budget and schedule, and then simply
monitor your ads performance. It’s pretty straight forward.
One thing I would recommend for advertising on Myspace is to ensure
your ad is unique in its approach. When creating your ad graphic it’s
best to act as if you are “talking” to the reader one on one instead of
just saying “Lose Weight Now” you can say “I know you want to lose
weight, I can show you how”. The latter is more likely to get clicks as
it interacts to user by speaking to him or her directly.
Facebook
http://www.facebook.com/advertising
Just like Myspace, Facebook also has an advertising PPC platform. It
was launched before Myspace and has had quite a bit of success.
There have been many guides that tout about how much money can
be made through advertising on Facebook.
In a short period after uploading your Facebook ad you can get a flood
of traffic. There is one problem with Facebook though, and it’s that
their review team is very selective in what they approve.
Text Link Advertising
If you’re launching a new website that has little traffic, a good idea
would be to use text based advertising on some of the more popular
websites. Having text links on websites that are considered “Authority”
sites will increase your site’s relevancy and importance within the eyes
of the search engines. This is good for SEO, which is search engine
optimization.
It’s also important that the sites are actually popular as you want to
receive traffic to your website. There are two main sites that act as
brokers for sites that have a lot of traffic that are willing to sell you
text links on their websites.
Text-Link-Ads.com
http://www.text-link-ads.com/
Text-Link-Ads.com is a very popular site for link brokerage. It aids in
improving your traffic and provides you with powerful backlinks. It’s
free to register for an advertising account, once your account is
activated; then you can go through the process of selecting which sites
you would like to advertise on.
Each site listed has relevant information regarding their link popularity,
alexa ranking etc. This should help with your decision-making
regarding which site to advertise on.
It’s perhaps best to find sites that are within a similar niche but that
are not actually your competition. This can ensure that you receive
more click throughs to your site and that the backlink is more
relevant.
One of the best features of Text-Link-Ads.com is that the fees are
monthly fees, so there is no per click fees to worry about. It’s simply
one set fee per month for the sites you decide to advertise on.
E-zines
Just as there are magazines offline; there are what we call ezines
online. An ezine is simply an online email magazine or can be called a
newsletter. Most ezines focus on a particular topic, and almost all of
them allow you to have an opportunity to advertise your product or
service to their readers.
An ezine is usually emailed to their subscribers daily, weekly, or
monthly. It all depends on the ezine. It can be a very viable way to
generate traffic to your website, especially if the ezine is targeted to
the niche of your website.
An easy way to find ezines is to browse through an ezines directory
which lists ezines based on categories. I’ve listed below some of the
top directories that list ezines based on the category. Simply browse
through the categories to find the ezine that matches the niche of your
website.
BestEzines.com
http://www.bestezines.com
This ezine directory lists a variety of categories. You can browse
through each ezine to review details regarding their circulation and
their target niche. Currently the ezine directory has main categories
which include business, health and fitness, internet business, self help,
finance and real estate, and the list goes on.
Ezine-Dir.com
http://www.ezine-dir.com/
Paid To Read Emails
This is another great way of advertising your website. There are
websites setup specifically to pay others to read more about your
website. In most cases you are guaranteed a specified amount of
people will read the email that promotes your site and in turn visit
your site.
The people are guaranteed to visit your site to receive credit and
payment. Usually the people who signup for paid to read email
programs have to pre-select the type of sites they are interested in
reviewing, and those sites are then shown to them in email.
I’ve listed below two sites that offer such programs.
Rent-A-List.com
http://www.rent-a-list.com/s/servicesandpricing.cgi/rent-a-list
They offer a targeted email solution where you can purchase a set
amount of visitors to your website. These visitors are all part of a paid
to read email service. They can guarantee the number of visitors
based on the fact that each user needs to visit your site to be indeed
credited and paid.
Article Marketing
This method of advertising is a bit different since you are not actually
paying to advertise. It’s a proven way you can generate traffic to your
website with little cost. There are article directories such as
EzineArticles.com and GoArticles.com that allow you to submit quality
articles to their website.
With each article you are given the opportunity to have a resource
box. Within the resource box you can have a description of your site
and a link back to your website.
The key with article marketing is to have your article written in such a
way that it is very engaging. You provide the reader with enough
information to show that you are indeed an expert within the field you
are talking about, and have your resource box state that they can get
more detailed information at your website. Always ensure that your
website link uses anchor text that has your major keyword within it or
is so enticing and descriptive that it would cause the reader to click.
If you are not a good writer, you can hire others to write articles for
you. You’ll find many high quality writers on various webmaster
related forums and freelance websites. I’ve listed below a few sites
where you can find writers in case you need them.
Elance.com
http://www.elance.com
This is a freelance forum where you can find high quality writers. The
bid prices are a bit higher on this site due to the quality of writers and
programmers available.
Scriptlance.com
http://www.scriptlance.com
Usually you’ll find more bargains on this site when compared to
Elance.com. The quality is not as good from my experience, but I have
found a few good writers through this service so I would still
recommend it.
GetAFreelancer.com
http://www.getafreelancer.com
Another freelance site with good writers, it is perhaps one of the better
sites to find quality freelancers.
Social Bookmarking
A great way to get immediate traffic to your website is through social
bookmarking. The way social bookmarking works is pretty simple. You
simply sign up for a free account and submit sites that you would like
to add to your account as a bookmark.
Most social bookmarking websites allow you to make your stored
bookmarks “public” and by doing so it enables others to see your
bookmarks and visit your websites.
It’s a good way to build backlinks and also get free traffic. One of the
most popular social bookmarking websites is Digg. Having a bookmark
from Digg can give your site a tremendous “boost” in initial traffic. The
problem is, it’s easy to submit to Digg, but it is not easy to get your
post “digged”. When you post a site on Digg, other Digg users get the
opportunity to decide if they “Digg” your site or if they want your site
“buried”.
If they like it, they click the “Digg” button and you score a “digg” or I
like to call it a “point”. The more “diggs’ you receive the more likely
your site will appear near the top of it’s category or if you’re lucky it
can even be featured on Digg’s home page.
Social Bookmarking
A great way to get immediate traffic to your website is through social
bookmarking. The way social bookmarking works is pretty simple. You
simply sign up for a free account and submit sites that you would like
to add to your account as a bookmark.
Most social bookmarking websites allow you to make your stored
bookmarks “public” and by doing so it enables others to see your
bookmarks and visit your websites.
It’s a good way to build backlinks and also get free traffic. One of the
most popular social bookmarking websites is Digg. Having a bookmark
from Digg can give your site a tremendous “boost” in initial traffic. The
problem is, it’s easy to submit to Digg, but it is not easy to get your
post “digged”. When you post a site on Digg, other Digg users get the
opportunity to decide if they “Digg” your site or if they want your site
“buried”.
If they like it, they click the “Digg” button and you score a “digg” or I
like to call it a “point”. The more “diggs’ you receive the more likely
your site will appear near the top of it’s category or if you’re lucky it
can even be featured on Digg’s home page.
Stumble Upon
http://www.stumbleupon.com
Now that we’ve covered “Digg” we can move on to a few other social
bookmarking websites. Another one you should look into receiving
traffic from is Stumble Upon.
This service is pretty popular, and works in a similar fashion, except
Stumble Upon users vote for sites they like using the Stumble Upon
toolbar. Basically giving a “thumbs up” to a site they are “browsing”
through the Stumble Upon service will put it into a queue for more
users to possibly give it a “Thumbs Up”.
The more unique people giving “Thumbs Up” to your site will result in
a flood of traffic.
RSS Feed Submissions
One of the ways you can promote your website is by having your site
enter syndication. The best way to do this is by offering an RSS feed
with your website. By default if you’re using a CMS script or a blogging
script such as Wordpress as your admin area for your website then it
creates an RSS feed by default. If your website is static html then you
should update your site to have an RSS feed.
It’s now more of a necessity than a luxury to have an RSS feed,
especially if your site is content based.
If you do not know how to create an RSS feed for your site, then I’ve
listed some websites that can help you create a feed for your website
that you can then submit to RSS aggregators.
Feed43.com
http://www.feed43.com
This website can convert any page into an RSS feed.
Feedity.com
http://www.feedity.com
Another site that allows you to create RSS feeds
FeedMarklet.com
http://www.feedmarklet.com/
Now it’s time for you to actually get started and work on the various
methods. It’s a simple as selecting which one fits your budget or which
one you consider to be the easiest to setup. If budget is a factor then
you can start with Article Marketing or Social Bookmarking to build
your traffic.
Whichever method(s) you decide to use, you can begin to immediately
utilize that option(s) to turn your new or stagnant site into a site that
is receiving a steady flow of traffic.
To your success!
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